Overview
Visualcommunication is the transmission of information and ideas using symbols and It is believed to be the type that people rely on most and includes signs, graphic designs, films, typography, and countless other examples. There is evidence to suggest that it is the oldest form of communication.
Overview
Bachelor of Arts in English (B.A) programme can be attained within three years of study. This programme typically focuses on imparting comprehensive knowledge and competency in the linguistic skills (LSRW) and communication skills in the English language. The degree programme helps learners as a basic programme, with which the learners may either pursue higher studies or seek employment.
Curriculum
Semester I
Semester II
Semester III
Semester IV
Semester V
Semester VI
Semester I
| SEM | SUBJECT
CODE |
SUBJECTS | TOTAL | HOURS | CREDITS | CIA | EA | TOTAL
MARKS |
| L | T/P | |||||||
|
I |
19UFTA01 | LANGUAGE I | 6 | T | 4 | 25 | 75 | 100 |
| 19UFEN01 | ENGLISH I-Communicative English | 6 | T | 4 | 25 | 75 | 100 | |
| 20UVC01 | CORE I: Fundamentals of Communication | 6 | T | 4 | 25 | 75 | 100 | |
| 20UVC02 | CORE II: Concept of Visualization (Theory) | 5 | T | 4 | 25 | 75 | 100 | |
| 20UVCA01 | ALLIED I:Introduction to Social Psychology | 5 | T | 3 | 25 | 75 | 100 | |
| 19UES01 | Value Education: Yoga | 2 | T | 0 | 25 | 75 | 100 | |
| Add-on Course-Professional English | 3 | 1 | 4 | 25 | 75 | 100 | ||
| TOTAL CREDITS & MARKS | 33 | 23 | 700 | |||||
Semester II
| 19UFTA02 | LANGUAGE II | 6 | T | 4 | 25 | 75 | 100 |
| 19UFEN02 | ENGLISH II-Communicative English | 6 | T | 4 | 25 | 75 | 100 |
| 20UVC03 | CORE I: Writing for Media | 6 | T | 4 | 25 | 75 | 100 |
| 20UVCA02 | ALLIED II: Indian Constitution and Media Laws | 5 | T | 3 | 25 | 75 | 100 |
| 20UVCP01 | CORE PRACTICAL I: Concept of Visualization | 5 | P | 4 | 40 | 60 | 100 |
| Environmental Studies | 2 | T | 0 | 25 | 75 | 100 | |
| Add-on Course-Professional English | 3 | 1 | 4 | 25 | 75 | 100 | |
| TOTAL CREDITS & MARKS | 33 | 23 | 700 | ||||
| First Internship Training in any Media / Production House in 30 days / 4 weeks (to be undertaken during summer holidays) | Internship report to be evaluated in 4thSemester | ||||||
Semester III
| SEM | SUBJECT
CODE |
SUBJECTS | TOTAL | HOURS | CREDITS | CIA | EA | TOTAL
MARKS |
| L | T/P | |||||||
|
III |
17UFTA03 | LANGUAGE III | 6 | T | 4 | 25 | 75 | 100 |
| 17UFEN03 | ENGLISH III | 6 | T | 4 | 25 | 75 | 100 | |
| 20UVC04 | CORE IV: Photography | 5 | T | 4 | 25 | 75 | 100 | |
| 20UVCA03 | ALLIED III: Audiography | 5 | T | 4 | 25 | 75 | 100 | |
| 20UVCSB01 | SBEC I: Media Presentation Skill | 4 | T | 3 | 25 | 75 | 100 | |
| 20UVCN01 | NMEC I: Social Media Management
and Marketing |
4 | T | 2 | 25 | 75 | 100 | |
| TOTAL CREDITS & MARKS | 30 | 21 | 600 | |||||
| Compulsory Field / Industrial Visit | within the State | |||||||
Semester IV
| 17UFTA04 | LANGUAGE IV | 5 | T | 4 | 25 | 75 | 100 | |
| 17UFEN04 | ENGLISH IV | 5 | T | 4 | 25 | 75 | 100 | |
| 20UVC05 | CORE V: Videography | 4 | T | 4 | 25 | 75 | 100 | |
| 20UVCP02 | CORE PRACTICAL II: Photography | 4 | P | 4 | 40 | 60 | 100 | |
| 20UVCP03 | CORE PRACTICAL III: Audio and
Video Production |
4 | P | 4 | 40 | 60 | 100 | |
| 20UVCA04 | ALLIED IV: Visual Aesthetics | 4 | T | 4 | 25 | 75 | 100 | |
| 20UVCSB02 | SBEC II: Advertising | 2 | T | 3 | 25 | 75 | 100 | |
| 20UVCN02 | NMEC II: Citizen Journalism
( ANY ONE FROM NMEC LIST ) |
2 | T | 2 | 25 | 75 | 100 | |
| 20UVCP04 | First Internship Report
Evaluation and Viva |
0 | T | 3 | 40 | 60 | 100 | |
| TOTAL CREDITS & MARKS | 30 | 32 | 900 | |||||
| Second Internship Training in any
Media / Production House in 30 days / 4 weeks (to be undertaken during summer holidays). |
Internship report to be evaluated in 6th Semester | |||||||
Semester V
| SEM | SUBJECT
CODE |
SUBJECTS | TOTAL | HOURS | CREDITS | CIA | EA | TOTAL
MARKS |
||||
| L | T/P | |||||||||||
|
V |
20UVC06 | CORE VI: Media Management
and Entrepreneurship |
6 | T | 4 | 25 | 75 | 100 | ||||
| 20UVC07 | CORE VII: Graphics and
Animation |
6 | T | 4 | 25 | 75 | 100 | |||||
| 20UVC08 | CORE VIII: Development
Communication |
6 | T | 4 | 25 | 75 | 100 | |||||
| 20UVCE01 | ELECTIVE I: Media
Campaign (PR, CC & CSR) |
6 | T | 4 | 25 | 75 | 100 | |||||
| 20UVCSB03 | SBEC III:
Designing for New Media |
6 | T | 3 | 25 | 75 | 100 | |||||
| TOTAL CREDITS & MARKS | 30 | 19 | 500 | |||||||||
| Compulsory Field / Industrial Visit | Outside the State | |||||||||||
Semester VI
| 20UVC09 | CORE IX:Film Studies | 5 | T | 4 | 25 | 75 | 100 | ||||
| 20UVC10 | CORE X: Media Society
and Culture |
5 | T | 4 | 25 | 75 | 100 | ||||
| 20UVCP04 | CORE PRACTICAL IV:
Graphics and Animation |
4 | P | 4 | 40 | 60 | 100 | ||||
| 20UVCP05 | COMPULSORY PROJECT
(Video Magazine) |
4 | P | 4 | 40 | 60 | 100 | ||||
| 20UVCE02 | ELECTIVE II: E –
Content Development |
4 | T | 4 | 25 | 75 | 100 | ||||
| 20UVCEP01 | ELECTIVE PRACTICAL I:
Advertising |
4 | P | 4 | 40 | 60 | 100 | ||||
| 20UVCSB04 | SEBC IV: E-Media Marketing | 4 | T | 3 | 25 | 75 | 100 | ||||
| 20UVCP06 | Second Internship Report
Evaluation and Viva |
0 | P | 3 | 40 | 60 | 100 | ||||
| EXTENSION ACTIVITIES
( NCC/NSS/ YRC etc.. ) |
|||||||||||
| TOTAL CREDITS & MARKS | 30 | 30 | 800 | ||||||||
| SEM | SUBJECT
CODE |
SUBJECTS | TOTAL | HOURS | CREDITS | CIA | EA | TOTAL
MARKS |
| L | T/P | |||||||
|
I |
19UFTA01 | LANGUAGE I | 6 | T | 4 | 25 | 75 | 100 |
| 19UFEN01 | ENGLISH I-Communicative English | 6 | T | 4 | 25 | 75 | 100 | |
| 20UVC01 | CORE I: Fundamentals of Communication | 6 | T | 4 | 25 | 75 | 100 | |
| 20UVC02 | CORE II: Concept of Visualization (Theory) | 5 | T | 4 | 25 | 75 | 100 | |
| 20UVCA01 | ALLIED I:Introduction to Social Psychology | 5 | T | 3 | 25 | 75 | 100 | |
| 19UES01 | Value Education: Yoga | 2 | T | 0 | 25 | 75 | 100 | |
| Add-on Course-Professional English | 3 | 1 | 4 | 25 | 75 | 100 | ||
| TOTAL CREDITS & MARKS | 33 | 23 | 700 | |||||
| 19UFTA02 | LANGUAGE II | 6 | T | 4 | 25 | 75 | 100 |
| 19UFEN02 | ENGLISH II-Communicative English | 6 | T | 4 | 25 | 75 | 100 |
| 20UVC03 | CORE I: Writing for Media | 6 | T | 4 | 25 | 75 | 100 |
| 20UVCA02 | ALLIED II: Indian Constitution and Media Laws | 5 | T | 3 | 25 | 75 | 100 |
| 20UVCP01 | CORE PRACTICAL I: Concept of Visualization | 5 | P | 4 | 40 | 60 | 100 |
| Environmental Studies | 2 | T | 0 | 25 | 75 | 100 | |
| Add-on Course-Professional English | 3 | 1 | 4 | 25 | 75 | 100 | |
| TOTAL CREDITS & MARKS | 33 | 23 | 700 | ||||
| First Internship Training in any Media / Production House in 30 days / 4 weeks (to be undertaken during summer holidays) | Internship report to be evaluated in 4thSemester | ||||||
| SEM | SUBJECT
CODE |
SUBJECTS | TOTAL | HOURS | CREDITS | CIA | EA | TOTAL
MARKS |
| L | T/P | |||||||
|
III |
17UFTA03 | LANGUAGE III | 6 | T | 4 | 25 | 75 | 100 |
| 17UFEN03 | ENGLISH III | 6 | T | 4 | 25 | 75 | 100 | |
| 20UVC04 | CORE IV: Photography | 5 | T | 4 | 25 | 75 | 100 | |
| 20UVCA03 | ALLIED III: Audiography | 5 | T | 4 | 25 | 75 | 100 | |
| 20UVCSB01 | SBEC I: Media Presentation Skill | 4 | T | 3 | 25 | 75 | 100 | |
| 20UVCN01 | NMEC I: Social Media Management
and Marketing |
4 | T | 2 | 25 | 75 | 100 | |
| TOTAL CREDITS & MARKS | 30 | 21 | 600 | |||||
| Compulsory Field / Industrial Visit | within the State | |||||||
| 17UFTA04 | LANGUAGE IV | 5 | T | 4 | 25 | 75 | 100 | |
| 17UFEN04 | ENGLISH IV | 5 | T | 4 | 25 | 75 | 100 | |
| 20UVC05 | CORE V: Videography | 4 | T | 4 | 25 | 75 | 100 | |
| 20UVCP02 | CORE PRACTICAL II: Photography | 4 | P | 4 | 40 | 60 | 100 | |
| 20UVCP03 | CORE PRACTICAL III: Audio and
Video Production |
4 | P | 4 | 40 | 60 | 100 | |
| 20UVCA04 | ALLIED IV: Visual Aesthetics | 4 | T | 4 | 25 | 75 | 100 | |
| 20UVCSB02 | SBEC II: Advertising | 2 | T | 3 | 25 | 75 | 100 | |
| 20UVCN02 | NMEC II: Citizen Journalism
( ANY ONE FROM NMEC LIST ) |
2 | T | 2 | 25 | 75 | 100 | |
| 20UVCP04 | First Internship Report
Evaluation and Viva |
0 | T | 3 | 40 | 60 | 100 | |
| TOTAL CREDITS & MARKS | 30 | 32 | 900 | |||||
| Second Internship Training in any
Media / Production House in 30 days / 4 weeks (to be undertaken during summer holidays). |
Internship report to be evaluated in 6th Semester | |||||||
| SEM | SUBJECT
CODE |
SUBJECTS | TOTAL | HOURS | CREDITS | CIA | EA | TOTAL
MARKS |
||||
| L | T/P | |||||||||||
|
V |
20UVC06 | CORE VI: Media Management
and Entrepreneurship |
6 | T | 4 | 25 | 75 | 100 | ||||
| 20UVC07 | CORE VII: Graphics and
Animation |
6 | T | 4 | 25 | 75 | 100 | |||||
| 20UVC08 | CORE VIII: Development
Communication |
6 | T | 4 | 25 | 75 | 100 | |||||
| 20UVCE01 | ELECTIVE I: Media
Campaign (PR, CC & CSR) |
6 | T | 4 | 25 | 75 | 100 | |||||
| 20UVCSB03 | SBEC III:
Designing for New Media |
6 | T | 3 | 25 | 75 | 100 | |||||
| TOTAL CREDITS & MARKS | 30 | 19 | 500 | |||||||||
| Compulsory Field / Industrial Visit | Outside the State | |||||||||||
| 20UVC09 | CORE IX:Film Studies | 5 | T | 4 | 25 | 75 | 100 | ||||
| 20UVC10 | CORE X: Media Society
and Culture |
5 | T | 4 | 25 | 75 | 100 | ||||
| 20UVCP04 | CORE PRACTICAL IV:
Graphics and Animation |
4 | P | 4 | 40 | 60 | 100 | ||||
| 20UVCP05 | COMPULSORY PROJECT
(Video Magazine) |
4 | P | 4 | 40 | 60 | 100 | ||||
| 20UVCE02 | ELECTIVE II: E –
Content Development |
4 | T | 4 | 25 | 75 | 100 | ||||
| 20UVCEP01 | ELECTIVE PRACTICAL I:
Advertising |
4 | P | 4 | 40 | 60 | 100 | ||||
| 20UVCSB04 | SEBC IV: E-Media Marketing | 4 | T | 3 | 25 | 75 | 100 | ||||
| 20UVCP06 | Second Internship Report
Evaluation and Viva |
0 | P | 3 | 40 | 60 | 100 | ||||
| EXTENSION ACTIVITIES
( NCC/NSS/ YRC etc.. ) |
|||||||||||
| TOTAL CREDITS & MARKS | 30 | 30 | 800 | ||||||||
Admission
A pass in Higher Secondary Examination or an Examination accepted as equivalent thereto by the syndicate (10+2 or 10+3 year Diploma), subject to such conditions as may be prescribed thereto are permitted to appear and qualify for the Bachelor of Science in Visual Communication Degree Examination of this university after a course of study of three academic years.
Program Overview
| PO1 | Apply the knowledge of visual communication and media fundamentals to the solution
of problems in Visual Communication and media industry. |
|
PO2 |
Identify, formulate, research literature, and analyze Media and Communication problems
reaching substantiated conclusions using first principles of Media and Visual Communication theories and practice. |
|
PO3 |
Design solutions for complex media and Visual Communication problems and design system components or processes that meet the specified needs with
appropriate consideration for the public health and safety, and the cultural, societal, and environmental considerations. |
|
PO4 |
Use research-based knowledge and research methods including design of experiments, analysis and interpretation of data, and synthesis of the information to provide valid conclusions related to Media and Visual Communication |
|
PO5 |
Create, select, and apply appropriate techniques, resources, and modern media and communication tools to Media and Visual Communication activities with an understanding of the limitations. |
|
PO6 |
Understand the impact of the professional media and Visual communication solutions in societal and environmental contexts, and demonstrate the knowledge of media and communication and need for sustainable development. |
|
PO7 |
Apply ethical principles and commit to professional ethics, responsibilities, and norms of the media practice. |
| PO8 | Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings. |
|
PO9 |
Recognize the need for media industry and have the preparation and ability to engage in independent and life-long learning in the broadest context of technological change. |
| PSO 1 | Employ creativity individually or collectively in media centered careers and execute action research in techno savvy and eco -friendly approaches in media |
| PSO 2 | Explore, educate and equip themselves in this media centered century |
| PSO 3 | Become ethically committed media professionals and entrepreneurs adhering to the human values |
| PSO 4 | Contribute to the upliftment of society by utilizing media laws, media ethics and media education |
| PSO5 | Acquire the understanding of importance of cooperation and teamwork |
| PO 1 | Conceptualize the basic concepts, applied techniques and advanced applications ofvisual communication and also update its developments |
| PO 2 | Contribute skills for effective representation of issues, challenges and solutions inmedia |
| PO 3 | Perform in media field for media production, media management and media education |
| PO 4 | Communicate the ideas, experiences and expectations in vernacular language, communicative language and visual forms in this media centered community |
| PO 5 | Pursue higher studies in advertising, animation, journalism, communication, mass communication, visual communication and other multidisciplinary courses to progress further in carrier |
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Why Pachamuthu
Pachamuthu Group of Institutions offers a wide array of courses across various disciplines, including arts and science, pharmacy, nursing, health science, physiotherapy, and education. This diverse range of programs ensures that students have ample opportunities to pursue their specific interests and career goals within a single institution
The Pachamuthu Group of Institutions is committed to providing its students with a learning environment characterized by high-quality faculty and state-of-the-art infrastructure. The group understands that the quality of education largely depends on the expertise and dedication of the faculty members.
Pachamuthu Group of Institutions offers a wide array of courses across various Pachamuthu Group of Institutions is committed to nurturing not only the academic excellence of its students but also their overall personal and professional growth. We recognize that a well-rounded education goes beyond classroom learning and includes the development of essential life skills, interpersonal competencies, and career readiness.
ADMISSIONS
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